Wanted: New Challenger for Netflix
I’ve been a member of Netflix since January 2003, and I adore the service. For the same 3-a-time plan, I’m paying less now than I did at the beginning. That’s thanks to the challengers that have always popped up to try and sink this upstart.
But Netflix has beaten them all. It’s pushed back Amazon. It’s shamed Wal-Mart. Now, it’s trumping Blockbuster. And through it all, I’ve gotten faster turn-around times, more selection, lower prices, and increased value. I like that the streaming Watch Instantly feature is not an additional cost but already included in my monthly price.
I’ve gotten used to hearing about how one retailing giant or another is going to enter the mail rental business and that Netflix is going to be in trouble. For the first time in a long time, there’s silence on this front. And now, I’m just waiting for the press release that will announce a price increase. When will they feel secure enough in their market share to raise what I’m paying?
Surely it will come because they are starting to cut back on the features. I don’t use this—apparently only 1 to 2 percent of subscribers do, but for them, I’m sure the ability to set Profiles, essentially different queues within one subscriber account, is a very valuable one. Starting in September, this feature will no longer be available.
So I’m looking for another company to enter the fray. I don’t want them to win. I just want them to pressure Netflix enough so I can continue to benefit.


